I always tell my sellers that getting the best price for their house is about two things and only two things: price and exposure. It needs to first be priced correctly to get any kind of attention at all, and then it needs to be well marketed. That’s it; that’s the magic formula.
Of course, both of these things are open to interpretation. It’s not always as easy as just posting a new listing to every website you can find. I have a theory about marketing my properties that I’ve been working for the last 10 months or so that lots of agents would probably disagree with (or at least mock). But that doesn’t matter, because so far, it’s worked.
My theory is this: the text and photo captions on the MLS listings are so dry and meaningless that most people searching just blip over them. Buyers and agents just flip through listings glancing at photos and blip right over the text we listing agents slave over. There’s really only so many ways you can say ‘This house is splendiferoius!’ (Also? Most aren’t.)
So I’ve been attempting to spice up my descriptions in order to make them eye catching and memorable. Perfect punctuation and grammar isn’t going to get you a second look, but my theory is that maybe this will:
This house is so awesome there is no way I’m going to be able to sufficiently describe its greatness in the space provided here. I should just give up. You should just come see it. OK, I’ll give it a try, but in order to conserve space I’m going to omit all proper sentence structure and just give you key phrases of fabulousness: Mountain Park Ranch, corner lot, 2.5 car epoxy floor garage, vaulted ceilings, newish roof, newish Trane A/C, stainless steel appliances, tile throughout (except bedrooms), big walk-in closet in master, move-in ready, granite counters in kitchen, kitchen island, lots of light, well cared for, neutral paint, shed on side of the house, koi pond, low HOA fees, great community pools, NORMAL SALE (sellers actually have equity and will act reasonably!), whoops, ran out of spa
Because all you really want is your house to stick out enough in a buyer’s head for them to want to walk through the door, then the house has to tell its own story.
By the way, if you’re in the market for an Ahwatukee cutie like this one (4/2/2.5, 1833 sqft, $237K), email me! We just listed this one today!